{"title":"New Arrivals","description":null,"products":[{"product_id":"iki-ceremonial-grade-matcha-powder-japanese-matcha-green-tea","title":"IKI - Ceremonial Grade Matcha","description":"\u003ch4\u003eMade from first-harvest leaves and shaded under Tana for up to 20-30 days, elevating chlorophyll and L-theanine levels for a deep emerald hue and a mellow, umami-rich flavour.  The result is a smooth, gently sweet cup with minimal bitterness and a clean finish, crafted for first-time drinkers and everyday enthusiasts seeking genuine quality.\u003c\/h4\u003e","brand":"My Store","offers":[{"title":"40g","offer_id":47955271090414,"sku":null,"price":162.0,"currency_code":"AED","in_stock":true},{"title":"200g","offer_id":47955271123182,"sku":null,"price":587.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1560\/2158\/files\/iki_Ceremonial_grade_40g.jpg?v=1789360280"},{"product_id":"kirei-kagoshima-matcha","title":"KIREI Kagoshima Matcha","description":"\u003ch4\u003eMade from carefully cultivated Tencha leaves from Kagoshima, Japan, Kirei is shaded for 15–20 days before harvest to support its vibrant green color and smooth character. Stone-ground to a fine powder, it offers gentle umami, natural sweetness, and a clean, balanced finish. The result is a versatile matcha designed especially for lattes and other matcha-based drinks, with a smooth profile suited for everyday enjoyment.\u003c\/h4\u003e","brand":"My Store","offers":[{"title":"40g","offer_id":49638894829806,"sku":null,"price":147.0,"currency_code":"AED","in_stock":true},{"title":"200g","offer_id":49638894862574,"sku":null,"price":557.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1560\/2158\/files\/kerei_jpg.jpg?v=1790255177"}],"url":"https:\/\/missmatcha.ae\/collections\/new-arrivals.oembed","provider":"MISS MATCHA","version":"1.0","type":"link"}